WHO WE ARE AND WHAT WE DO
Have you ever created something? Not just a project, but a new reality? Have you ever changed existing rules, set new standards for an industry, or influenced the future of a person?
Yes, our work is connected with financial results — we often speak about that. But have you ever thought about what we truly do? What our real mission is in this industry?
For me, life gains meaning when you can influence the course of events, when through your work you change the familiar principles, create something unique, something invaluable and rare.
So let’s reflect: what do we do? For whom? And most importantly — why?..
When I founded the agency, I wanted it to be something unique, different from the rest. A place where potential is revealed and new “stars” are born. By giving the fashion industry a model, we inscribe her or his name into history forever — and with that, our own. Just like an artist creates a masterpiece from a blank canvas.
A model’s future depends greatly on us: whether she becomes a top model or remains unnoticed. And we already have examples — those who came to us without support from other agencies, but with our help, they achieved success! Of course, there were also cases when even we didn’t believe…
Thinking about who we should be, I analyzed who we are today. What matters to us? Why do we do this? I came to a simple conclusion:
WE ARE A FAMILY.
Yes, a family. We spend years with our models. We teach them — not only professionally, but also about life. We mentor, guide, and support them. Some appreciate it immediately, others only later. Like children: some are grateful, others are not. But when a child comes into the world, who they become depends on you. It depends on how much you invested. You cannot expect gratitude if you never gave true care and commitment.
WE ARE ONE WHOLE.
The agency functions as a living organism. If one part struggles, the results of the whole system suffer. My goal now is to build a fully functioning mechanism. And for that, everyone’s contribution matters. Only then will we achieve truly great results.
Ego Models – a factory of stars in the fashion business.
This is our mission. To find each unique talent, to guide and help them realize their potential. We aim to set the standards of the fashion industry. Over time, the world will know: if a model is represented by Ego Models, the chances are high that she is a future top.
Now, I invite you to reflect: what are your goals and motives for being here, in this agency? Do they align with mine?..
With love for fashion and people, Yevheniia Veremieieva